The benefit of consulting with a custom commercial print shop is that you’re not locked into an all – or- nothing print campaign. Custom does not mean bulk buy. If your business does not need thousands of every type of collateral print that exists, you shouldn’t be packaged into that arrangement.
A thoughtful, careful, incremental print marketing plan has merits especially if you are a small business, a new business, or even an individual entrepreneur. Quality over quantity in this case will still provide you with power in delivering your brand message. It is far better to print one type of collateral material with excellence, then flood your audience with several mediocre pieces of print.